PHARMAGEN Marketing

“At PharmaGen we are shaping the platform for strategic pharmaceutical and healthcare product growth within private practices.”

PharmaGen values guide us in delivering on our mission to improve the lives of patients around the country every day.

PharmaGen strategy is to capitalize on the increasing trend among pharmaceutical, biotech and healthcare companies to creatively detail physicians and other healthcare professionals.

At PharmaGen we have defined a clear set of strategic pillars in order to deliver on our strategy.  To support this, we need to ensure that we continue to develop leading capabilities to harness PharmaGen's Pharmaceutical Sales Rep team’s potential..

Operation Excellence

We are building capability across our business and focusing on the three pillars of our strategy to help drive profitable growth. We monitor our businesses against six financial and three non-financial goals. Our large and extremely competent Pharmaceutical Sales Rep team support with the execution of our strategy are important drivers of improved business performance over the short, medium and long term.

Margin Expansion

We aim to continually increase margins to drive improved profitability. Improving productivity and increasing operational efficiencies are a key focus of our organic growth strategy to drive the expansion of business unit, divisional and group margins.

Capital Deployment

We have a strong track record of efficient capital allocation and we deploy capital in areas where we identify the greatest strategic benefit and shareholder returns. We continue to invest in scalable infrastructure to support the delivery of sustainable future growth, ensuring there is a robust infrastructure in place to manage the existing business and to integrate future innovative healthcare as well as pharmaceutical vendors.

Our Marketing Plan Here at PharmaGen is very simple. It is all about direct communication.

Physician dispensing marketing should always focus on highlighting convenience (one-stop care, time savings), improved adherence, and enhanced patient experience, using direct communication (signage, brochures, patient education) and digital tools (social media, email, website) to showcase the competitive advantage of getting meds right at the doctor's office, differentiating practices by offering streamlined, personalized, and trustworthy care.

Key Marketing Strategies:

Emphasize Convenience & Efficiency:

  1. "One-Stop Shop": Market the seamless process of diagnosis, consultation, and medication fulfillment in one place.
  2. Time Savings: Show patients how they avoid trips to retail pharmacies, a major draw.

Focus on Patient Benefits:

  1. Improved Adherence: Stress that getting meds immediately helps patients start treatment faster, improving outcomes.
  2. Personalized Care: Highlight that their trusted provider manages their medication, building confidence.
  3. Cost Savings: Explain how bypassing PBMs might lower costs (if applicable).

Use Direct & Visual Communication:

  1. In-Office Materials: Use posters, brochures, and direct physician/staff discussions.
  2. Visuals: Show a streamlined patient flow on social media.
  3. Testimonials: Feature patient success stories on social media.

Leverage Digital Marketing:

  • Website: Clearly explain the service and its benefits.
  • Email Newsletters: Send updates and educati2onal content.
  • Google Business Profile: Keep listings updated to attract local searches.

Build Trust & Authority:

  • Direct Provider Relationship: Reinforce that the doctor manages the entire treatment plan.
  • Education: Explain the safety and quality of point-of-care dispensing.